Privacy Policy for Black Roots Radio

Effective Date: 1st January 2025

1. Introduction

Black Roots Radio (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile app, or interact with our services.

2. Information We Collect

We may collect the following types of information:

a. Personal Information

• Name

• Email address

• Phone number

• Mailing address

• Social media handles (if provided)

b. Non-Personal Information

• IP address

• Browser type

• Device type

• Website usage data (via cookies, analytics)

• Listening preferences

c. Third-Party Data Collection (Google AdWords & Others)

We use Google AdWords and other third-party services to display advertisements and analyze website traffic. These services may collect:

• Your browsing activity

• Cookies and tracking technologies

• Demographic information

3. How We Use Your Information

We use the collected information for:

• Providing and improving our radio services

• Sending newsletters and promotional offers (with consent)

• Advertising and marketing (including targeted ads via Google AdWords)

• Monitoring website and app performance

• Ensuring security and fraud prevention

4. Third-Party Advertising & Google AdWords

We use Google AdWords and other advertising platforms to serve personalized ads. These services may use cookies and tracking technologies to:

• Show relevant ads based on your interests

• Measure ad effectiveness

• Track your interactions with ads

You can manage your ad preferences through Google’s Ad Settings.

How Google uses you data

5. Cookies & Tracking Technologies

Our website may use cookies, web beacons, and similar tracking tools to enhance your browsing experience. You can manage cookie preferences in your browser settings.

6. Data Sharing & Disclosure

We do not sell your personal information. However, we may share data with:

• Advertising partners (e.g., Google AdWords)

• Analytics providers (e.g., Google Analytics)

• Legal authorities (if required by law)

7. Your Privacy Choices

You have the right to:

• Opt out of marketing emails

• Disable cookies in your browser

• Adjust Google Ad settings

• Request data deletion or access

8. Data Security

We implement security measures to protect your data but cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

📧 blackrootsradiostation@gmail.com
📞0207 099 7183
📍 128 City Road, Islington, London, EC1V 2NX